“We value and secure your private data”

The article from SCMagazineUS.com “Clothing retailer settles with FTC over credit breach” by Dan Kaplan may seem routine. It discusses the missteps the FTC believed the company Life is Good had taken and it outlined the corrective actions. But take a minute to reread the statement by Dan Kaplan; “The FTC said the merchant deceived customers by stating on its website that it valued and secured private data.” Wow, that got my attention. How many retailers take that statement for granted on their website?

Takeaway items:
· If you say you are doing something related to consumer data, you better being doing it.
· Data security issues can still damage your brand and your sales, even if nobody is defrauded. Mr. Kaplan stated in his article that there was no documented case of actual fraud from this breach of over 10,000 accounts.

To read the full article from SCMagazineUS.com “Clothing retailer settles with FTC over credit breach” by Dan Kaplan go to : “Clothing retailer settles with FTC over credit breach”