The reverse lookup is used to cross check the address and phone information a consumer has provided to you with a third-party resource to verify that the public records show the same consumer’s name is associated with the provided address and phone information.
Wednesday, April 30, 2008
Device Identification
14 Different consumers, 14 different IP addresses, but they are using the same computer ???
The concept of device identification is not new, cookies have been around for long time, the problem is a user can delete and manipulate a cookie. Device identification has grown into a very sophisticated science, with versions that are completely transparent to the user, to some that load applets or other programs to serve their purpose.
The concept of device identification is not new, cookies have been around for long time, the problem is a user can delete and manipulate a cookie. Device identification has grown into a very sophisticated science, with versions that are completely transparent to the user, to some that load applets or other programs to serve their purpose.
Telephone Verification
A practical means of verification ...
Telephone verification is the process of calling back a consumer at the phone number they have provided, in order to verify the phone is working and the person in possession of the phone is the one placing the order.
Telephone verification is the process of calling back a consumer at the phone number they have provided, in order to verify the phone is working and the person in possession of the phone is the one placing the order.
Manual Reviews
Not always a bad thing ...
Manual review is a technique in which merchants use staff members to perform manual checks on orders to determine which orders are fraudulent.
How Good Is It?
In general, this is not a very good fraud-prevention technique. The quality and effectiveness of manual reviews is directly proportional to the knowledge and experience of the review staff, and the tools and process that they have established to perform manual reviews.
Manual review is a technique in which merchants use staff members to perform manual checks on orders to determine which orders are fraudulent.
How Good Is It?
In general, this is not a very good fraud-prevention technique. The quality and effectiveness of manual reviews is directly proportional to the knowledge and experience of the review staff, and the tools and process that they have established to perform manual reviews.
Common Fraud Schemes
I have been working with merchants for years, and I am still amazed at the creativity fraudsters come up with to defraud merchants. These people aren’t stupid, uneducated thugs. They are educated, crafty and patient.
If there is one thing I have learned from my experiences, I know that even if you wanted to, it is not realistic to think you can stop all fraud. There are just too many ways to create a perfect one-use identity. The resources, time, money and people I would have to put into place to catch these fraudsters just don’t make sense.
But the good news is you don’t have to catch the perfect one-use criminal. The majority of fraudsters out there are still using the basic scams to de-fraud merchants because there are still too many businesses that aren’t doing anything to stop them.
The purpose of this section is to give you an understanding of some of the general schemes that are out there. With this understanding you can look at your businesses and craft strategies to prevent fraud that most closely represents the type of fraud scheme your site sees.
If there is one thing I have learned from my experiences, I know that even if you wanted to, it is not realistic to think you can stop all fraud. There are just too many ways to create a perfect one-use identity. The resources, time, money and people I would have to put into place to catch these fraudsters just don’t make sense.
But the good news is you don’t have to catch the perfect one-use criminal. The majority of fraudsters out there are still using the basic scams to de-fraud merchants because there are still too many businesses that aren’t doing anything to stop them.
The purpose of this section is to give you an understanding of some of the general schemes that are out there. With this understanding you can look at your businesses and craft strategies to prevent fraud that most closely represents the type of fraud scheme your site sees.
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