Advanced Address Verification (AAV) goes beyond AVS and checking the billing address on file with what the cardholder provided to also check the shipping address, email and phone number. This service is only available on American Express and due to its recent changes in March 2009 may or may not be supported by your gateway.
How Good Is It?
AAV+ is a real-time solution for merchants doing e-commerce, mail order or phone orders. AAV+ is not the same as AVS. AVS is checking the billing address on file with the Issuing Bank, AAV+ is checking the shipping address, email and phone number on file. The service is provided exclusively by American Express and is intended to check the billing and shipping address when the two addresses are different.
Thursday, March 19, 2009
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