We are all well aware of the complaints about consumer adoption, issuer adoption, complexity in signup, usability and protection rights with these programs, but we have all been trying to quantify if there is a real impact to sales conversion. Mick Scott of Lastminute.com was quoted in the recent article “Industry lays into 3-D Secure”, Phil Muncaster, IT Week, 11 April 2008 as saying "We turned on Verified by Visa in Spain and it was horrific," said Scott. "There was a 30 per cent drop off in completed purchases."
For more information on this topic see the article “Industry lays into 3-D Secure”, Phil Muncaster, IT Week, 11 April 2008
Showing posts with label payer authentication. Show all posts
Showing posts with label payer authentication. Show all posts
Wednesday, May 7, 2008
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